Canadian Music in the Spotlight!
Artists and community celebrate Canadian music in the TD Green Room during 2016 JUNOS!
Published April 14, 2016
The 2016 JUNO Awards recently wrapped, and
we’re excited to share a little look back. Over JUNO Weekend (April 1 – 3), TD
brought its continued support of Canadian music to the host city of Calgary.
Kardinal surprised the group with the news that The Freed Artists Society would receive $20,000 worth of music gear for their program. He also gave a heartfelt and inspirational speech, relaying his own experience of growing up in challenging circumstances, and rising up through music. The attentive audience heard the message, and the ReFreshed crew reciprocated by kicking off a cypher on-stage. Kardi watched and smiled from the sidelines as the youth freestyled on the mic and broke out b-boy moves.
Throughout the day, so many great artists took to the stage. Albertan artists like Ann Vriend, Melody Lovejoy, Rebecca Lappa, The Doll Sisters and all-female country band Nice Horse performed roots music of many shades. Vancouver hip-hop and alternative artist SonReal rapped and sang while 2016 JUNO nominee DRU got the room pumping with his funk-infused R&B, and fellow nominees The Elwins rocked their famously melodic riffs and infectious hooks.
As the TD Green Room called it a wrap for the day, Calgary came alive for the night as JUNO events and excitement took over the city for the rest of the weekend. TD is pleased to have been a part of it all. With almost half of 2016’s JUNO Award nominations going to first-time nominees, it’s obvious that Canada is experiencing a burgeoning era of musical creativity. It’s an exciting time to help put more instruments into the hands of young Canadians!
Kardinal speaking to The Freed Artist Society (ReFreshed Crew)
Sam Spensley with Calgary Mayor Naheed Nenshi
ReFreshed participant meets Kardinal Offishall
Ann Vriend Band
Ann Vriend Band
The Freed Artist Society (ReFreshed) with new friends
Sylve Whitfield, Daniel Rozak, Hamida Sachedina, Jordan Davies
The Command Sisters
Allan Reid (CARAS/MusiCounts), Alan Convery (TD) and musician Kevin Drew