Since 2003, TD Bank has supported the creation and performance of music across Canada. We’re extremely proud to be involved in music from coast-to-coast, but pride isn’t why we do it. So - why music?

It’s simple: music enriches lives. By investing in music, we’re investing to make our world a better, brighter place.

We believe in the power of music. Music moves us, teaches us, and adds more colour to each day. Music is emotion; it’s human spirit, and a way to express ourselves when there are no words.

Music accompanies us throughout life, from our most exhilarating moments to our greatest challenges. Babies and toddlers naturally respond to music. Our teenage years revolve around it. Weddings, family gatherings, new homes, break ups and first dates alike – none of these milestones would be the same without music.

Learning to play music can also be one of life’s greatest gifts. It’s an education in creativity, collaboration and focus, and helps to build confidence.



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The Status4 choir performs at the TD Green Room during the 2014 JUNO Awards.​


On this note, TD partnered with the MusiCounts organization in 2013 to create opportunities for youth in underserved communities across Canada to have access to musical instruments and equipment. The MusiCounts TD Community Music Grants award $200,000 annually to diverse community non-profit organizations who offer dynamic music programs. 2013 grant recipients included Winnipeg’s Status4, Vancouver’s Saint James Music Academy, Toronto’s SKETCH Working Arts Program, Quebec’s Jeunes musiciens du monde and 11 other commendable non-profits.

Just as music can transform a single life, it also connects people and creates communities, including at concerts and festivals.

2014 marks TD’s 11th year as a major supporter of some of Canada’s longest-running, best-loved summer music festivals. In 2013 alone, more than 3,000,000 music fans attended festivals in Victoria, Vancouver, Saskatchewan, Winnipeg, Toronto, Ottawa, Montréal, Halifax and Calgary. Almost 9,000 artists performed.

TD’s support of music stages across the country extends far beyond these festivals. People from all walks of life come together to enjoy dozens of community concerts, festivals and events that TD is pleased to sponsor. From the likes of Toronto’s Manifesto Festival of Community & Culture or Small World Music Festival to the Fredericton Harvest Jazz & Blues Festival, TD PEI Jazz and Blues Festival, TD Vancouver Chinatown Festival, the bi-annual Northern Scene festival, and so many more, TD is involved to help foster and build healthy music communities.


Thumb mcrth3Tegan and Sara perform at the TD music cafe in Toronto. May 2014

Why? Because we’re music fans too.

Music is a long-term, wholehearted investment for TD and one that we have grown year-after-year. 

In addition to extending our support to multiple music projects across North America, such as the TD James Moody Democracy of Jazz Festival in Newark, New Jersey and presentations at Philadelphia’s Kimmel Center for the Performing Arts, TD also showcases rising talents through our TD music café events, helps bring touring artists to Live Nation concert venues across Canada, and is a sponsor of this country’s JUNO Awards, which recognize artist achievements. From early performances to the big awards, we are there.

 

Why music? Because we know a sound investment when we see one.