In September 2012, TD and CTV’s THE X FACTOR partnered up to offer viewers of the hit reality TV show exclusive content and behind-the-scenes access. Through interviews with contestants from the TD chair in the TD Comfort Zone, as well as mentor interviews with vocal coaches, choreographers, and stylists, the TD Making of a Star campaign intimately showcased the challenges and triumphs that arise on the road to stardom. And if there’s one thing all interviewees had in common, it’s that the road to stardom is paved with a love of music.
The limelight didn’t shine entirely on just contestants and mentors, however. Throughout the series and leading up to the finale, the campaign featured a grand prize contest of a VIP trip for two to L.A. to catch THE X FACTOR season finale live. To enter, fans had to visit td.ctv.ca and respond to quiz questions posed within TD Making of a Star interviews.
The lucky grand prize winner was Carole Lemieux of Sainte-Martine, Quebec. In December 2012, she travelled to L.A. to watch country singer Tate Stevens take home the $5 million recording contract prize. Check out the photo gallery below to see more of Carole’s TD Making of a Star grand prize adventure!